Oneida Indian Nation Chooses Global Gaming Leader Caesars Entertainment to Form Innovative Alliance for Sports Betting and Marketing
Pending review by the National Indian Gaming Commission, the Oneida Indian Nation, owner of New York’s preeminent gaming enterprises, has chosen to align with global gaming leader Caesars Entertainment to form an innovative alliance that will bring “The Lounge with Caesars Sports” to the soon-to-open sports books at the Nation’s Turning Stone Resort Casino, Yellow Brick Road Casino and Point Place Casino in Central New York.
Oneida Indian Nation, owner of the award-winning Turning Stone Resort Casino in Verona, NY, announced today that, subject to National Indian Gaming Commission review, it will be partnering with global gaming leader Caesars Entertainment to bring sports betting to Upstate New York with a licensing and branding alliance. “The Lounge with Caesars Sports” will open at Turning Stone, Yellow Brick Road Casino and Point Place Casino in 2019, following completion of the NIGC review and the New York State Gaming Commission’s issuance of sports betting regulations, which the Nation will adopt for its casinos pursuant to the Nation-State gaming compact.
Through this new relationship, Turning Stone, Yellow Brick Road and Point Place Casino players will be able to exchange and redeem their TS Rewards loyalty points, as well as have their player tier levels matched, for Total Rewards Points at all Caesars properties, with the same exchange available for Caesars players at Oneida Indian Nation properties. Caesars will also sponsor special player promotions and events at its new partner venues, further bringing the excitement of Las Vegas to New York gaming locations at the Oneida Indian Nation.
Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter said: “When it comes to sports betting, Caesars is in a class of its own. We are pleased to be joining forces with this world-renowned gaming leader.” Halbritter continued: “Like Oneida Nation Enterprises, Caesars has built its business on exceptional service, as well as a dedication to constant innovation. These shared values create the perfect synergy for a meaningful long-term partnership.”
Turning Stone Resort Casino, regularly rated as the Top Casino in New York, and Caesars Entertainment, with their shared values in creating superior guest experiences, look forward to working together as partners in New York State when approved to move forward. As a result, the Turning Stone sports books will be introduced as “The Lounge with Caesars Sports.”
“We are eagerly awaiting the National Indian Gaming Commission’s review of this innovative new partnership involving a licensing and branding arrangement. The Oneida Indian Nation has already established Turning Stone as the preeminent New York gaming destination, which makes the property and its sister casinos fitting partners for Caesars,” said Christian Stuart, Executive Vice President Gaming and Interactive Entertainment, about the new partnership.
“When it comes to partnerships, Caesars seeks collaborators who share our commitment to exceeding guest expectations, and we are confident that “The Lounge with Caesars Sports” at Turning Stone, Yellow Brick Road Casino and Point Place Casino will be a top sports betting destination in New York.”